Content is the king of digital marketing.
It is one of the most effective ways to promote your business online.
This is why 70% of B2C and 73% of B2B marketers use content marketing.
However, simply creating content is not enough!
A strong content strategy is necessary before using content as a marketing tactic. It leads you through the content marketing process and serves as a road map.
Continue reading if you wish to update your current strategy or if you intend to implement content marketing for your company.
In this article, we’ll share a guide with you on creating a content strategy in 10 steps.
What is a Content Strategy?
A content strategy is like a roadmap that guides you on how to use content to reach your business objectives.
It is not just about content creation but includes many different things, like,
- Content planning
- Creating content
- Publishing content
- Content management
- Analyzing content performance
Some new business owners might think a content strategy is optional, especially in the early stages. However, delivering quality content is crucial in establishing credibility with new audiences and ensuring long-term success.
Now, you can easily create quality content instantly with Hocoos. This AI website builder not only helps you to create websites from scratch but also helps with content creation. You can use it to create high-quality written material for web pages, blog posts, and articles for free.
Why Is It Important to Create a Content Strategy?
In comparison to other marketing methods, content marketing brings in up to three times more leads while being 62% less expensive.
Having a content strategy in place can benefit your business in various ways:
Establish trust and authority in your field
By creating valuable content, you can position yourself as an expert in your industry.
Enhance content creation workflow
A content strategy provides a structured approach to content creation and distribution.
Increase brand awareness
A content strategy ensures consistent messaging across all channels, aiding in brand recognition and audience trust.
Save time and resources
Focusing on creating the right content for your audience helps avoid wasting resources on ineffective efforts.
Monitor progress and identify improvement opportunities
Including metrics and KPIs in your content strategy enables you to track progress and identify areas for enhancement.
Ensure accountability and clarity
A documented strategy sets clear objectives, ensuring accountability for your content marketing endeavors.
Measure content ROI
Tracking the ROI of your content marketing efforts helps in making informed decisions about future investments.
What Should Your Content Strategy Include?
A good content strategy has a number of key components. This is what you require:
· Clear goals and KPIs
To properly track the efficacy of your digital content projects, set clear and specific targets.
· Diverse content types
Employ a variety of material formats, including emails, podcasts, infographics, videos, and articles, to engage your audience in new ways.
· Talented writers and designers
With the assistance of skilled authors, graphic designers, and video editors who can accommodate certain audience preferences, produce material of the highest quality.
· Detailed content calendar
Manage the different facets of your content strategy and plan out your publication schedule with a content calendar.
· Multiple promotion channels
Make efficient use of the different internet platforms where your target audience is spending their time to reach them.
· Marketing and automation tools
Utilize digital marketing solutions, such as those that are free of cost, to automate various tasks related to your content marketing campaigns.
Creating Content Strategy in 10 Steps
Creating a content strategy in 10 steps requires careful planning and resources. Follow these steps to make content marketing work for you.
Step 1: Define your goals and objectives
The initial step in creating a content strategy involves understanding your business goals and what you want to achieve from content marketing.
Ask yourself these questions,
- What’s the purpose of developing a content marketing plan?
- Why do you aim to create content?
- What do you want to achieve from content marketing?
The strength of your content strategy hinges on the clarity of your responses to these questions. Therefore, compile a list and begin brainstorming to ensure a solid foundation.
Once you’ve compiled a list of goals, arrange them in order of importance. This helps identify immediate needs versus long-term objectives. It also aids in addressing resource allocation questions later on.
Having a clear understanding of your goals before you start planning makes it easier to determine the best course of action for your strategy.
Step 2: Know your audience by conducting a personal research
To create an effective plan, it’s essential to clearly identify your content’s intended audience. This step is important in the initial stages of content strategy planning.
Understanding your audience enables you to produce content that resonates with them, increasing the likelihood of engagement and conversion.
If you haven’t established personas yet, analyze your data to determine who your content is intended for and the type of content they prefer. This guide offers helpful advice on using your data to develop buyer personas.
While reviewing metrics such as contact trends and demographics, group your leads based on common characteristics.
For experienced marketers, your target audience may have evolved. Consider whether you’re targeting a new demographic or expanding your current one. Regularly reassessing your audience through market research is essential for audience growth.
Step 3: Determine the tone of voice for your content
It’s likely that your product or service isn’t the only one available, and there’s already plenty of similar content online. How can you set your content apart and make it distinct, original, and valuable? By tapping into the genuine essence of your brand and sharing your distinct expertise and viewpoint.
Authenticity is key, and it resonates with consumers. Research shows that 88% of consumers consider authenticity when selecting brands to support. So, make sure you find a unique tone of voice for your content.
Step 4: Create a written plan
Having a content strategy is vital, but it’s not enough if it’s not documented. Recent research shows that 63% of B2B companies lack a documented content strategy.
Don’t fall into that category – document your content strategy now. It not only clarifies your content marketing but also allows for easier adjustments and team alignment toward common goals.
Step 5: Check your competitor’s content
Analyze what your competitors are doing and how their content performs. Use these insights to shape your own content strategy.
Find gaps and opportunities
Learn from competitors’ successes and failures. Identify topics and formats that resonate with your audience and areas where they haven’t covered well.
Boost SEO and visibility
Discover keywords and backlink sources your competitors use. Improve your SEO by targeting these keywords and earning similar backlinks.
Step 6: Choose the right content format
Now, you need to decide which type of content is best for your business. You can choose multiple content formats, but make sure they deliver value to the audience. Here are popular options for content marketing:
- Short articles/blog posts
- Videos
- Infographics
- Case studies
- Virtual events
- Podcasts
- Long-form articles
- E-books & white papers
Step 7: Establish a content workflow
As you gear up for action, the next step is to set up a workflow for content creation. This ensures smooth progress from idea to delivery and keeps everyone on track. Here’s what your content workflow should include:
- Idea generation: Collaborate with your team to generate fresh and unique content ideas.
- Outline creation: Plan your content carefully, organizing thoughts and ideas into a clear structure.
- Production: Draft the initial copy of the content.
- Editing: Review the content for errors and quality improvements.
- Approval: Obtain final approval before publication.
- Editorial calendar: Schedule content and track progress.
- Publication: Release the content to your audience.
- Distribution: Make sure your content reaches the right audience effectively.
Step 8: Create quality content
Follow the content workflow closely and consider these additional tips for producing engaging content:
Keyword research
Identify relevant keywords to optimize content for search engines.
Create catchy headlines
Use power words, keep it concise, and make it unique.
Back claims with data
Use charts and infographics for credibility.
Speak naturally
Infuse your brand’s personality, and avoid sales or robotic language.
Step 9: Promote and distribute your content
Just as crucial as creating content is distributing it effectively. Understand your audience and focus on the channels they use. Here are common distribution channels:
Search engine optimization (SEO)
Boost your blog’s visibility on search engines to attract potential customers during their buyer journey.
Social media
With nearly five billion users worldwide, sharing content on social platforms helps reach a vast audience.
Email marketing
Use email newsletters and campaigns to share content with an interested audience, driving engagement and brand awareness.
Paid promotion
Consider paying to promote your content through methods like PPC ads, influencer marketing, sponsored content, and paid social media ads.
Step 10: Track your content’s performance
Continuous monitoring and optimization are crucial for a successful content marketing strategy. Measure your content’s success against the goals and KPIs set.
Monitoring metrics like leads, conversions, and revenue ensures alignment with business objectives. Tracking engagement rates and click-through rates provides insights into audience preferences and behavior.
Use tools like Google Analytics and Google Search Console to measure content marketing efforts, providing valuable insights for maximizing content ROI.
Conclusion
Content marketing involves more than just making excellent blogs or videos. It needs a full plan covering content creation, promotion, and analytics. You can follow our complete guide on creating content strategy in 10 steps to get started with content marketing. While the process may seem time-consuming, it will surely give you an edge over your competitors.
