Tuesday, September 16, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    AI chip on a sleek black background, symbolizing advanced artificial intelligence technology.

    How AI Can Optimise Cash-Out Functionality

    Illustration of AI technology transforming the workplace, showcasing robots and humans collaborating on tasks.

    NSFW AI Generator from My Dream Companion Redefines Visual Storytelling

    Nano Banana

    Nano Banana: Google’s Game-Changing AI Image Tool with Amazing Consistency

    Mental Health

    Mental Health Barriers Older Adults Face Due to Social Stigma

    Man typing on a laptop computer, focused on his work in a well-lit environment.

    The Coming Flatine Beep of AOL’s Dial Up Service – Are There People Still Using Dial Up?

    ChatGPT

    India’s IT Sector Embraces ChatGPT Alternatives: The Rise of Specialized AI Chatting Tools

    Digital Transformation

    The Role of Drupal in the UK’s Public Sector Digital Transformation

    Looking out from a window at a vibrant UK city street, with vehicles and people navigating the urban landscape.

    Smart Transport: AI Solutions for UK’s Urban Mobility Challenges

    AI Agents

    5 Tips for Using AI Agents in the Best Possible Way

  • Consumer
    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

  • Finance
    Visual guide on starting a business plan, highlighting key accounting and finance elements for new entrepreneurs.

    Finance vs accounting: Key differences and career paths

    The Role of Blockchain in Sports Beyond Cryptocurrency

    The Role of Blockchain in Sports Beyond Cryptocurrency

    Smartphone displaying a stock chart with fluctuating lines and data points.

    CHIPS Act Shake-Up: How Washington’s Plan Impacts Tech and Industry Stocks

    sifx.com: What’s Behind the Growing Buzz Among Traders?

    sifx.com: What’s Behind the Growing Buzz Among Traders?

    Georgia’s Free Industrial Zones (FIZ): A Strategic Choice for Crypto Businesses?

    Georgia’s Free Industrial Zones (FIZ): A Strategic Choice for Crypto Businesses?

    Senior Citizen in a wheelchair

    How to Support and Manage Your Parents’ Financial Decisions Through Dementia

    Mobile Apps for Managing Finances: What to Choose in 2025

    Mobile Apps for Managing Finances: What to Choose in 2025

    Bank Branch Presence in the UK: Then and Now

    Bank Branch Presence in the UK: Then and Now

    Financial graph illustrating investment performance

    Tradock Explained | What This Trading Platform Offers

  • Environment
    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

  • Property
    Furnished Apartments

    London Serviced Apartments: A Growing Trend Among Modern Travellers

    Close-up of Bungalow Houses

    The Key Reasons Park Bungalows Are A Smart Investment

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    How to Streamline Your Home Expenses

    How to Streamline Your Home Expenses

    How To Plan Your Home Improvements in Six Easy Steps

    How To Plan Your Home Improvements in Six Easy Steps

    Budgeting for a House Sale: What Most Sellers Forget

    Budgeting for a House Sale: What Most Sellers Forget

    Home and business removals: Streamlining your move

    Home and business removals: Streamlining your move

    Maximizing Your Investments: A Guide to Purchasing Villas for Sale in Dubai 2025

    Maximizing Your Investments: A Guide to Purchasing Villas for Sale in Dubai 2025

  • eCommerce
    Ecommerce Platform

    What Makes a Global Ecommerce Platform User-Friendly

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

No Result
View All Result
Today News
Home Marketing

The Power of TikTok: Marketing to Gen Z and Millennials

David Prior by David Prior
December 7, 2023
Reading Time: 3 mins read
The Power of TikTok: Marketing to Gen Z and Millennials
467
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

There are many social media platforms out there, but TikTok specifically has emerged as a cultural phenomenon among Gen Z and Millennials. As younger generations increasingly dominate the consumer market, understanding the dynamics of TikTok is crucial for any brand looking to tap into the app’s vibrant and engaged audience. How is TikTok redefining the approach to marketing?

TikTok’s Unprecedented Engagement

TikTok’s format of short, looping videos has proven to be incredibly engaging. Users spend hours scrolling through content that is tailored to their interests by an algorithm that learns from their interactions. This high engagement is a gold mine for marketers who can create content that resonates with users, keeping their products and services at the forefront of consumers’ minds even when they’re not shopping.

Related posts

Marketing Strategy

Stop Sabotaging Your Marketing: Common Mistakes Businesses Still Make (and How to Dodge Them)

August 14, 2025
485
Email Marketing

AI-Powered Email Marketing: How UK SMEs Can Automate and Personalise Campaigns

July 29, 2025
25

To improve their reach, many brands hire a Social Media Management Agency – but here are some tips you can implement on your own:

Is Production Value Important on TikTok?

Unlike platforms that came before it, TikTok prioritizes authentic content over high production value. Gen Z and Millennials are drawn to real content that they can relate to, rather than traditional ads that often feel insincere. Brands that thrive on TikTok are those that adopt a more human, approachable tone. 

This shift demands a new kind of creativity from marketers, who must find a way to seamlessly integrate their messages into content that feels personal and genuine at the same time.

Hashtag Challenges and User Participation

TikTok’s unique culture of hashtag challenges is a rare opportunity for brands who want their content to go viral. Businesses can encourage creating user-generated content, which not only increases their own reach, but also builds a community around their products. This peer-to-peer recommendation system is incredibly powerful among younger generations, who trust their own networks far more than direct brand messaging.

Influencer Collaborations

Influencers on TikTok have amassed huge followings by creating content that is perfectly in tune with what their audience wants to see. These influencers can be instrumental for brands, acting as authentic spokespeople who introduce products to a loyal audience naturally. Partnering with the right TikTok influencer can skyrocket brand visibility and credibility among many demographics, especially younger ones.

Data-Driven Optimization

TikTok provides a wealth of user data at your fingertips, so why not use it? Brands can tailor their TikTok marketing strategies based on real insights by analyzing engagement patterns to determine the best times to post, the types of content that perform well, and recent trends they should be part of. This data-first approach makes sure that marketing efforts are not just creative, but also informed and targeted.

Conclusion

TikTok’s explosive growth and unique content format have made it one of the most popular social media platforms for marketing to Gen Z and Millennials. The key to success on TikTok lies in understanding and embracing its culture and mechanics – from fostering authenticity to taking advantage of influencer partnerships. 

Harness the power of TikTok to connect with younger audiences in a space where they are most receptive and engaged. This way, you can make sure your brand is not only seen but also heard and remembered above your competition.

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

Tips to Keep Your Head Above Water When Trading Crypto

Next Post

Harnessing the Power of Visual Optimization: Elevating Etsy SEO Through Images

Related Posts

Marketing Strategy
Marketing

Stop Sabotaging Your Marketing: Common Mistakes Businesses Still Make (and How to Dodge Them)

August 14, 2025
485
Email Marketing
Marketing

AI-Powered Email Marketing: How UK SMEs Can Automate and Personalise Campaigns

July 29, 2025
25
Digital Marketing Strategies For Enhancing Your Online Presence
Marketing

Digital Marketing Strategies For Enhancing Your Online Presence

May 19, 2025
461
Branding: Why First Impressions Matter More Than Ever in Business
Marketing

Branding: Why First Impressions Matter More Than Ever in Business

May 12, 2025
596
Best 6 Digital PR and Link Building Marketplaces in 2025
Marketing

Best 6 Digital PR and Link Building Marketplaces in 2025

May 2, 2025
398
The New Rules of Marketing for Blockchain Brands in 2025
Marketing

The New Rules of Marketing for Blockchain Brands in 2025

April 24, 2025
586
Next Post
Harnessing the Power of Visual Optimization: Elevating Etsy SEO Through Images

Harnessing the Power of Visual Optimization: Elevating Etsy SEO Through Images

RECOMMENDED NEWS

CopyBet UK Review: User-Friendly Interface, Sportsbook, and Betting Tips Explored

CopyBet UK Review: User-Friendly Interface, Sportsbook, and Betting Tips Explored

4 months ago
12
Choosing the Right Fourth-Party Logistics Provider

Choosing the Right Fourth-Party Logistics Provider

3 months ago
476
Matching Christmas PJ Pants: Fun for the Whole Family

Matching Christmas PJ Pants: Fun for the Whole Family

5 days ago
566
The UK Gambling Market Keeps Casting Lines With Fishin Frenzy

The UK Gambling Market Keeps Casting Lines With Fishin Frenzy

3 months ago
551

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness Forex health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

AI chip on a sleek black background, symbolizing advanced artificial intelligence technology.

How AI Can Optimise Cash-Out Functionality

September 16, 2025
Illustration of AI technology transforming the workplace, showcasing robots and humans collaborating on tasks.

NSFW AI Generator from My Dream Companion Redefines Visual Storytelling

September 16, 2025
Visual guide on starting a business plan, highlighting key accounting and finance elements for new entrepreneurs.

Finance vs accounting: Key differences and career paths

September 16, 2025
HTML Templates

The Power of HTML Templates: A Shrewd Choice for Present day Web Design

September 16, 2025
Surfacing UK

Smart Surfacing UK: Innovative and Safe Surfaces for Sports and Play

September 16, 2025
Nano Banana

Nano Banana: Google’s Game-Changing AI Image Tool with Amazing Consistency

September 16, 2025
Mental Health

Mental Health Barriers Older Adults Face Due to Social Stigma

September 16, 2025
Mental Health

Aging and Mental Health: Confronting Societal Misconceptions

September 16, 2025
Real Estate

Enhancing Property Value: The Architectural and Real Estate Benefits of Garden Rooms

September 16, 2025
Instagram Follower

Instagram Follower Tracker and Story Viewer: Easy Guide for Everyone

September 16, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

AI chip on a sleek black background, symbolizing advanced artificial intelligence technology.

How AI Can Optimise Cash-Out Functionality

September 16, 2025
Illustration of AI technology transforming the workplace, showcasing robots and humans collaborating on tasks.

NSFW AI Generator from My Dream Companion Redefines Visual Storytelling

September 16, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact