Thursday, October 30, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    Tarot card depicts "The Fool" on a tablet screen. The card illustrates a carefree figure near a cliff, under a bright yellow sky, evoking a sense of adventure.

    Digital Intuition Reshapes Decision-Making with Virtual Guidance

    Website Designs

    The End of Cookie-Cutter Website Designs

    White T-shirt, plain mug, and beige tote bag are arranged on a light gray background. The minimalistic style conveys simplicity and calmness.

    From Side Hustle to Success: How POD Is Empowering Entrepreneurs

    Anticipating Digital Shopping Trends For 2026

    Anticipating Digital Shopping Trends For 2026

    Digital thermostat on a textured white wall displays a temperature of 63 degrees. The sleek, round design conveys modernity and efficiency.

    Why 2025 Is the Year to Upgrade Your Home Energy Solutions

    Web Trader vs. Mobile Trader vs. Desktop: Which Metriccode Platform Is Right for You?

    Web Trader vs. Mobile Trader vs. Desktop: Which Metriccode Platform Is Right for You?

    How AI Tools Help Humanize Research Writing in the Age of Automation

    How AI Tools Help Humanize Research Writing in the Age of Automation

    Dual-monitor setup on a desk shows code on one screen and a chat application on the other. Headphones and a smartphone are nearby, suggesting productivity.

    How Real-Time Technology Is Shaping the Future of Digital Entertainment

    Belitsoft Explains Why UK-based Companies Nearshore Bespoke .NET Development

    Belitsoft Explains Why UK-based Companies Nearshore Bespoke .NET Development

  • Consumer
    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

  • Finance
    Person in a suit reviews a tablet displaying graphs at a desk, surrounded by documents, a calculator, pen, and a yellow mug. The setting is professional.

    The Importance of KYC Checks in the UK Financial Sector

    The Benefits of Accepting Crypto Payments in E-Commerce

    The Benefits of Accepting Crypto Payments in E-Commerce

    Dogecoin Adoption Never Stopped Soaring

    Dogecoin Adoption Never Stopped Soaring

    Hand holding a key over a table with Euro banknotes scattered and a calculator nearby, suggesting themes of finance, investment, or real estate.

    How Brokers Can Help You Compare Loans in Denmark and Save on Interest

    MPs Continue Push For Gambling Tax Increase

    MPs Continue Push For Gambling Tax Increase

    Is Britain Ready for a Digital Pound? The Cybersecurity Battle You Haven’t Heard About

    Is Britain Ready for a Digital Pound? The Cybersecurity Battle You Haven’t Heard About

    Smartphone displaying stock graphs is on a desk with a keyboard and mouse in front of a computer monitor. The setting feels modern and tech-focused.

    FTX Unwind Continues: $1.6B Payout Signals Progress Amid Market Uncertainty

    Solana Crypto Casino: Why Speed Isn’t Just a Feature – It’s the Foundation

    Solana Crypto Casino: Why Speed Isn’t Just a Feature – It’s the Foundation

    How workplace pensions have changed in the UK

    How workplace pensions have changed in the UK

  • Environment
    Aerial view of London shows Thames River, bridge, and cityscape with modern and historic buildings

    Why Air Pollution Control Systems are Important

    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

  • Property
    HMO Remortgage

    Mortgage for HMO and HMO Remortgage: Simple Guide for Property Owners

    Buying Property

    What Dubai Islands Mean for Global Property Investors in 2025

    Why louvered pergolas are popular in the UK

    Why louvered pergolas are popular in the UK

    Septic Tank Emptying: How Often Is It Really Needed?

    Septic Tank Emptying: How Often Is It Really Needed?

    urban design

    Good Urban Design is not a Luxury; it is a Necessity

    Hand holds a keychain with a house-shaped pendant and keys, symbolizing home ownership. The background shows a blurred, warmly lit interior.

    The Importance of Getting the Best Deals for Your Home

    From Classic to Contemporary: A Guide to Your Home’s Door Options

    From Classic to Contemporary: A Guide to Your Home’s Door Options

    Orange and white Mediterranean buildings with blue railings under a clear sky in Limassol, Cyprus. The bright colors and sunny day evoke a cheerful, tranquil vibe.

    Modern vs Traditional: The Range of Houses for Sale in Limassol

    Real Estate in Dubai

    Real Estate in Dubai: Strategic Investment Insights for 2025

  • eCommerce
    The Live Shopping Market has Surged to $32bn

    The Live Shopping Market has Surged to $32bn

    Winning PPC Strategies for E-Commerce Brands

    Winning PPC Strategies for E-Commerce Brands

    SEO Agencies

    How To Audit Your Ecommerce Site Structure SEO? A complete Step-by-step Guide for Beginners

    Ecommerce Platform

    What Makes a Global Ecommerce Platform User-Friendly

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

No Result
View All Result
Today News
Home Marketing

How Different Brands Use Explainer Videos for Marketing

David Prior by David Prior
November 20, 2023
Reading Time: 4 mins read
How Different Brands Use Explainer Videos for Marketing
579
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Explainer videos have become an essential tool in the marketing arsenal of many brands. These short, engaging videos are designed to explain a product, service, or concept in a way that’s easy to understand. They can be animated, live-action, or a mix of both. Here’s a look at how different brands from various industries have leveraged explainer videos to their advantage.

But First, What is an Explainer Video?

An explainer video is a short, engaging video that conveys a company’s idea, product, service, or process in a clear and concise manner. These videos are designed to answer potential questions a viewer might have, simplifying complex concepts into digestible and easily understood content. Typically ranging from 60 to 90 seconds, explainer videos often employ animation, motion graphics, and voiceovers to illustrate the core message, although they can also utilise live-action sequences or a combination of both.

Related posts

Laptop placed on a wooden table, featured in a blog about technology and workspace setups.

Owning Your Story: Why Personal Websites Are More Trusted than Social Media

September 19, 2025
467
Marketing Strategy

Stop Sabotaging Your Marketing: Common Mistakes Businesses Still Make (and How to Dodge Them)

August 14, 2025
489

The primary goal of an explainer video is to educate and inform viewers, making them an ideal tool for startups introducing a novel product, businesses explaining a service, or organisations presenting a new concept. By breaking down intricate ideas into relatable narratives, explainer videos not only enhance comprehension but also foster a deeper connection between the brand and its target audience. Their visually appealing and informative nature makes them highly shareable, amplifying a brand’s reach and impact across digital platforms.

Now, it’s time to look at how some different brands have successfully leveraged this format. 

Case Study: Good Energy’s Solar Power Explainer

Good Energy is an organisation supplying renewable energy and supporting homes and businesses across Britain to cut their carbon emissions. They use explainer videos in their marketing strategy to explain the ins and outs of how renewable energy technology such as solar panels work. 

For example, their video ‘How do solar panels generate electricity’ uses colourful animation, simple but engaging narration, and branded motion graphics to help potential customers understand exactly how solar panels turn sunlight into electricity to power your home. A combination of diagrams, photos, and typographical animations help them convey their message in a short and simple way. Plus, the upbeat music and appealing visuals help turn this potentially boring topic into something that engages and interests their customers. 

Overall, it’s a great way to educate potential customers on how a product works and why it’s relevant to them.

Case Study: Oxfam’s Raising Her Voice Campaign

Another organisation that has used explainer videos for successful impact is Oxfam. Their Raising Her Voice campaign which seeks to empower women and girls in developing countries uses a whiteboard-style explainer video to highlight the programme. This uses appealing hand-drawn style imagery to illustrate the campaign’s purpose and achievements to raise awareness. 

With a simple but direct voiceover, stylish animations, and a clear call to action at the end, this explainer video simplifies the campaign to help people understand its aims and achievements. Moreover, by directly addressing the viewer at the beginning, it creates a compelling message that engages them throughout the short video. In short, this is a great example of how a non-profit organisation can use explainer videos to contextualise, raise awareness, and garner support for a campaign.

Case Study: Grammarly’s Social Media Ads

While the previous two examples have used animated explainer videos, Grammarly has chosen to use live-action for their social media explainers. In a YouTube short called ‘3 Grammarly Business Features to Boost Team Productivity’ a spokesperson speaks directly to the camera in a short and fast-paced explainer. Pairing the speaker’s words with animated emojis, screenshots, and on-screen headings, this video leverages the short-form video style typical of YouTube Shorts, TikTok, and Instagram Reels. 

Quick, simple, and to-the-point, this explainer wastes no time in getting stuck into explaining the features of Grammarly’s product. By using a person directly talking to the camera, it also feels more casual and authentic – a major plus on these short-form platforms. 

Overall, this video is an effective example that shows that sometimes less is more when it comes to explainer videos. 

Conclusion

In conclusion, explainer videos offer brands a dynamic way to convey their message, explain complex concepts, and engage their audience. Whether it’s through animation, live-action, or a combination of both, these videos can be tailored to fit the brand’s identity and the message they wish to convey. 

Whether you’re considering animated or live action explainer videos, Perspective Pictures can help. This East London based video production agency works with brands to create short, multi-purpose explainer videos that capture your audience’s attention. 

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

Don’t Miss Out On These Sephora’s $65 & Under Products!

Next Post

Anticipated $34.8 Billion Market Projection for Multi-Factor Authentication by 2028

Related Posts

Laptop placed on a wooden table, featured in a blog about technology and workspace setups.
Marketing

Owning Your Story: Why Personal Websites Are More Trusted than Social Media

September 19, 2025
467
Marketing Strategy
Marketing

Stop Sabotaging Your Marketing: Common Mistakes Businesses Still Make (and How to Dodge Them)

August 14, 2025
489
Email Marketing
Marketing

AI-Powered Email Marketing: How UK SMEs Can Automate and Personalise Campaigns

July 29, 2025
27
Digital Marketing Strategies For Enhancing Your Online Presence
Marketing

Digital Marketing Strategies For Enhancing Your Online Presence

May 19, 2025
463
Branding: Why First Impressions Matter More Than Ever in Business
Marketing

Branding: Why First Impressions Matter More Than Ever in Business

May 12, 2025
598
Best 6 Digital PR and Link Building Marketplaces in 2025
Marketing

Best 6 Digital PR and Link Building Marketplaces in 2025

May 2, 2025
405
Next Post
Anticipated $34.8 Billion Market Projection for Multi-Factor Authentication by 2028

Anticipated $34.8 Billion Market Projection for Multi-Factor Authentication by 2028

RECOMMENDED NEWS

10 Reasons To Hire An Accountant In Manchester For Your Business Growth 

10 Reasons To Hire An Accountant In Manchester For Your Business Growth 

7 months ago
557
Data Integrity

Ensuring Data Integrity: Best Practices for Online Forms

1 year ago
84
Taboola’s

Taboola’s Brand-Safety Crisis: How Pirate Content, Incentivized Ads, and Linkvertise Are Undermining Digital Advertising

1 year ago
620
How much will it cost to maintain an apartment in Turkey?

How much will it cost to maintain an apartment in Turkey?

3 years ago
549

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

Agency AI autosmart banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce entertainmnet finance fitness Forex health inflation insurance kitchen KYND lifestyle manchester music News north overseas Personal Injury Pharmaceutical Industry property Real Estate recruitment Sir Michael Morpurgo Skincare sports technology tourism travel UK vehicles Warkworth village watch workspace yorkshire

Latest news

Casino table with chips stacked on a turquoise roulette mat, surrounded by people in formal attire. The scene is lively and vibrant.

Earning with Pin-Up Affiliates: Real Numbers and Tips from a Successful Partner

October 30, 2025
Why are Slots Gaining Popularity With Players?

Why are Slots Gaining Popularity With Players?

October 30, 2025
Sai Kishore

What It Took for Sai Kishore to Help Move 300 Legacy Apps to the Cloud

October 29, 2025
HMO Remortgage

Mortgage for HMO and HMO Remortgage: Simple Guide for Property Owners

October 29, 2025
Small Business Owner

7 Financial Habits Every Small Business Owner Should Build

October 29, 2025
Bone Regeneration

Everything You Need to Know About Bone Regeneration

October 29, 2025
Regimen

Daily Cialis vs. On-Demand Use: How to Choose the Right Regimen for Your Lifestyle

October 29, 2025
Digital Learning

Building a Custom eLearning Platform: A Complete Guide to Modern Digital Learning

October 29, 2025
Tarot card depicts "The Fool" on a tablet screen. The card illustrates a carefree figure near a cliff, under a bright yellow sky, evoking a sense of adventure.

Digital Intuition Reshapes Decision-Making with Virtual Guidance

October 29, 2025
Fork holds creamy shrimp and pasta, garnished with parsley. Below, more pasta in a bowl with a dollop of cream and a green leaf, suggesting fresh flavors.

A Journey Through Pasta in London

October 29, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Casino table with chips stacked on a turquoise roulette mat, surrounded by people in formal attire. The scene is lively and vibrant.

Earning with Pin-Up Affiliates: Real Numbers and Tips from a Successful Partner

October 30, 2025
Why are Slots Gaining Popularity With Players?

Why are Slots Gaining Popularity With Players?

October 30, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact