Monday, August 25, 2025
  • About
  • Write for us
  • Contact
Today News
  • Business
  • Tech
    tech

    The Rise of Minimalist Tech: Why Consumers Are Choosing Compact Gadgets

    Revolutionizing

    How Technology Is Revolutionizing the Way We Travel

    Online Casino Game

    The iGaming software provider matters: Is it the best way for online casinos to achieve long-term success?

    Casino Slot Game

    Find Legit AU Online Casinos | Safe Gambling Guide

    Baby Sleeping Peacefully

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Artificial Intelligence

    Europe’s AI Act Enters New Phase

    Close-up of a laptop screen displaying lines of code in a text editor, highlighting programming work in progress.

    How Technology Innovations Are Redefining Online Casinos and Sports Betting Experiences

    Ray-Ban Meta Partnership Drives EssilorLuxottica’s Q2 Success

    Ray-Ban Meta Partnership Drives EssilorLuxottica’s Q2 Success

    Aerial view or a Sustainable Urban Space

    Innovative solutions for sustainable urban development

  • Consumer
    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Understanding the Baby Monitor Market: What’s Driving Growth and Innovation

    Craving Connection: Why Food Gifting Is the New Love Language

    Craving Connection: Why Food Gifting Is the New Love Language

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to Celebrate Milestones from Afar: The Rise of Digital Gifting in the UK

    How to adjust glasses at home – a step-by-step guide!

    How to adjust glasses at home – a step-by-step guide!

    Why quality toilet cubicle hardware matters

    Why quality toilet cubicle hardware matters

    Common Mistakes in KYC Identity Verification

    Common Mistakes in KYC Identity Verification

    Consumer habits

    British Furniture Market Sees Significant Changes in Consumer Preferences

    Why are high-street bookmakers declining in the UK?

    Why are high-street bookmakers declining in the UK?

    Straps for smartwatches: The Complete guide

    Straps for smartwatches: The Complete guide

  • Finance
    Mobile Apps for Managing Finances: What to Choose in 2025

    Mobile Apps for Managing Finances: What to Choose in 2025

    Bank Branch Presence in the UK: Then and Now

    Bank Branch Presence in the UK: Then and Now

    Financial graph illustrating investment performance

    Tradock Explained | What This Trading Platform Offers

    Investment Graph in different device screens

    Quantiumax Reviews: What Makes This Broker the Best Choice Available

    Panoramic view of London's skyline featuring iconic buildings like the Shard and the London Eye against a clear sky

    Can London Still Compete with Silicon Valley and Berlin in Tech Investment?

    Using a Laptop

    How to Accept Altcoin Payments and Upgrade Your UX Strategy

    Crypto Loans Meet Open Banking: Will Hybrid Products Redefine Borrowing?

    Crypto Loans Meet Open Banking: Will Hybrid Products Redefine Borrowing?

    Fintevex.io vs The Rest: What Happened When We Put It to the Test

    Fintevex.io vs The Rest: What Happened When We Put It to the Test

    5 Smart Money Moves For Dynamic People

    5 Smart Money Moves For Dynamic People

  • Environment
    Five Ocean Discoveries That Could Change How We See the World

    Five Ocean Discoveries That Could Change How We See the World

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Choosing the Right Sustainability Partner: How Eco-Efficient Tech Transforms Industry

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    Moving Abroad? Here’s What to Expect – and Why Cardboard and Plastic Waste Removal Is Essential After Unpacking

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    How Weather Events Like Heavy Rain or Heatwaves Affect Pest Activity

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    Building a Carbon-Competitive Advantage with Sustainability and Decarbonization Consulting

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    The Lost Art of Orienteering: Why Map and Compass Skills Still Matter

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Sustainability in Dining: Reducing Waste for a More Profitable Future

    Environmental Benefits

    What Are The Environmental Benefits Of Choosing Eco-friendly Rubbish Removal In Croydon?

    Why You Should Hire Waste collectors for efficient waste removal

    Why You Should Hire Waste collectors for efficient waste removal

  • Property
    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Discovering the Charlie Oven The Rural Ranges Ltd Approach

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    Sleek and Sturdy Bathroom Glass Shelves for Modern Homes

    How to Streamline Your Home Expenses

    How to Streamline Your Home Expenses

    How To Plan Your Home Improvements in Six Easy Steps

    How To Plan Your Home Improvements in Six Easy Steps

    Budgeting for a House Sale: What Most Sellers Forget

    Budgeting for a House Sale: What Most Sellers Forget

    Home and business removals: Streamlining your move

    Home and business removals: Streamlining your move

    Maximizing Your Investments: A Guide to Purchasing Villas for Sale in Dubai 2025

    Maximizing Your Investments: A Guide to Purchasing Villas for Sale in Dubai 2025

    6 Common Admin Mistakes that Property Managers Make

    6 Common Admin Mistakes that Property Managers Make

    Property Investment Strategy

    Interest Rate Hikes and How They Impact Your Property Investment Strategy

  • eCommerce
    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    From 1688 to shopee: the singaporean seller’s guide to paying china suppliers

    The Importance of Digital Valuations for UK Ecommerce Brands

    The Importance of Digital Valuations for UK Ecommerce Brands

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    Blink-and-Buy: Designing Checkouts That Convert in Under 10 Seconds

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    High Stakes Strategies: Lessons E-commerce Entrepreneurs Can Learn from Casinos

    Amazon Expert

    Amazon Expert: Key Qualifications to Look For

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Boosting Ecommerce Revenue with Smart Targeting Strategies

    Personalized Shopping: How Technology is Transforming Retail

    Personalized Shopping: How Technology is Transforming Retail

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    How Can Ecommerce Businesses Learn From Entertainment Platforms?

    Magento Web Development Company: Unlocking the Power of E-Commerce

    Magento Web Development Company: Unlocking the Power of E-Commerce

No Result
View All Result
Today News
Home Marketing

How Different Brands Use Explainer Videos for Marketing

David Prior by David Prior
November 20, 2023
Reading Time: 4 mins read
How Different Brands Use Explainer Videos for Marketing
576
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Explainer videos have become an essential tool in the marketing arsenal of many brands. These short, engaging videos are designed to explain a product, service, or concept in a way that’s easy to understand. They can be animated, live-action, or a mix of both. Here’s a look at how different brands from various industries have leveraged explainer videos to their advantage.

But First, What is an Explainer Video?

An explainer video is a short, engaging video that conveys a company’s idea, product, service, or process in a clear and concise manner. These videos are designed to answer potential questions a viewer might have, simplifying complex concepts into digestible and easily understood content. Typically ranging from 60 to 90 seconds, explainer videos often employ animation, motion graphics, and voiceovers to illustrate the core message, although they can also utilise live-action sequences or a combination of both.

Related posts

Marketing Strategy

Stop Sabotaging Your Marketing: Common Mistakes Businesses Still Make (and How to Dodge Them)

August 14, 2025
485
Email Marketing

AI-Powered Email Marketing: How UK SMEs Can Automate and Personalise Campaigns

July 29, 2025
22

The primary goal of an explainer video is to educate and inform viewers, making them an ideal tool for startups introducing a novel product, businesses explaining a service, or organisations presenting a new concept. By breaking down intricate ideas into relatable narratives, explainer videos not only enhance comprehension but also foster a deeper connection between the brand and its target audience. Their visually appealing and informative nature makes them highly shareable, amplifying a brand’s reach and impact across digital platforms.

Now, it’s time to look at how some different brands have successfully leveraged this format. 

Case Study: Good Energy’s Solar Power Explainer

Good Energy is an organisation supplying renewable energy and supporting homes and businesses across Britain to cut their carbon emissions. They use explainer videos in their marketing strategy to explain the ins and outs of how renewable energy technology such as solar panels work. 

For example, their video ‘How do solar panels generate electricity’ uses colourful animation, simple but engaging narration, and branded motion graphics to help potential customers understand exactly how solar panels turn sunlight into electricity to power your home. A combination of diagrams, photos, and typographical animations help them convey their message in a short and simple way. Plus, the upbeat music and appealing visuals help turn this potentially boring topic into something that engages and interests their customers. 

Overall, it’s a great way to educate potential customers on how a product works and why it’s relevant to them.

Case Study: Oxfam’s Raising Her Voice Campaign

Another organisation that has used explainer videos for successful impact is Oxfam. Their Raising Her Voice campaign which seeks to empower women and girls in developing countries uses a whiteboard-style explainer video to highlight the programme. This uses appealing hand-drawn style imagery to illustrate the campaign’s purpose and achievements to raise awareness. 

With a simple but direct voiceover, stylish animations, and a clear call to action at the end, this explainer video simplifies the campaign to help people understand its aims and achievements. Moreover, by directly addressing the viewer at the beginning, it creates a compelling message that engages them throughout the short video. In short, this is a great example of how a non-profit organisation can use explainer videos to contextualise, raise awareness, and garner support for a campaign.

Case Study: Grammarly’s Social Media Ads

While the previous two examples have used animated explainer videos, Grammarly has chosen to use live-action for their social media explainers. In a YouTube short called ‘3 Grammarly Business Features to Boost Team Productivity’ a spokesperson speaks directly to the camera in a short and fast-paced explainer. Pairing the speaker’s words with animated emojis, screenshots, and on-screen headings, this video leverages the short-form video style typical of YouTube Shorts, TikTok, and Instagram Reels. 

Quick, simple, and to-the-point, this explainer wastes no time in getting stuck into explaining the features of Grammarly’s product. By using a person directly talking to the camera, it also feels more casual and authentic – a major plus on these short-form platforms. 

Overall, this video is an effective example that shows that sometimes less is more when it comes to explainer videos. 

Conclusion

In conclusion, explainer videos offer brands a dynamic way to convey their message, explain complex concepts, and engage their audience. Whether it’s through animation, live-action, or a combination of both, these videos can be tailored to fit the brand’s identity and the message they wish to convey. 

Whether you’re considering animated or live action explainer videos, Perspective Pictures can help. This East London based video production agency works with brands to create short, multi-purpose explainer videos that capture your audience’s attention. 

David Prior

David Prior is the editor of Today News, responsible for the overall editorial strategy. He is an NCTJ-qualified journalist with over 20 years’ experience, and is also editor of the award-winning hyperlocal news title Altrincham Today. His LinkedIn profile is here.

Previous Post

Don’t Miss Out On These Sephora’s $65 & Under Products!

Next Post

Anticipated $34.8 Billion Market Projection for Multi-Factor Authentication by 2028

Related Posts

Marketing Strategy
Marketing

Stop Sabotaging Your Marketing: Common Mistakes Businesses Still Make (and How to Dodge Them)

August 14, 2025
485
Email Marketing
Marketing

AI-Powered Email Marketing: How UK SMEs Can Automate and Personalise Campaigns

July 29, 2025
22
Digital Marketing Strategies For Enhancing Your Online Presence
Marketing

Digital Marketing Strategies For Enhancing Your Online Presence

May 19, 2025
460
Branding: Why First Impressions Matter More Than Ever in Business
Marketing

Branding: Why First Impressions Matter More Than Ever in Business

May 12, 2025
568
Best 6 Digital PR and Link Building Marketplaces in 2025
Marketing

Best 6 Digital PR and Link Building Marketplaces in 2025

May 2, 2025
397
The New Rules of Marketing for Blockchain Brands in 2025
Marketing

The New Rules of Marketing for Blockchain Brands in 2025

April 24, 2025
581
Next Post
Anticipated $34.8 Billion Market Projection for Multi-Factor Authentication by 2028

Anticipated $34.8 Billion Market Projection for Multi-Factor Authentication by 2028

RECOMMENDED NEWS

Common Mistakes to Avoid with Poker Hands

Common Mistakes to Avoid with Poker Hands

2 years ago
418
Nitric Oxide Naturally

5 Ways to Increase Nitric Oxide Naturally

1 year ago
402
Driver

Chauffeur Driver vs. Self-Drive – Which is Better for UK Travelers?

8 months ago
588
Ethical Concerns Behind Machine Learning Companies

Ethical Concerns Behind Machine Learning Companies

3 years ago
207

BROWSE BY CATEGORIES

  • Business
  • Careers
  • Charity
  • Consumer
  • Culture
  • eCommerce
  • Education
  • Energy
  • Engineering
  • Entertainment
  • Entrepreneurs
  • Environment
  • Fashion
  • Finance
  • Food & Drink
  • Gaming
  • Gardening
  • Health
  • Insurance
  • Interiors
  • Legal
  • Leisure
  • Lifestyle
  • Manufacturing
  • Marketing
  • National
  • News
  • Opinion
  • Pets
  • Politics
  • Property
  • Sales
  • Sport
  • Sports
  • Tech
  • Transport
  • Travel
  • Uncategorized

BROWSE BY TOPICS

AI banking Beauty business Christmas construction cyber security data digital Digital Marketing Services ecommerce ETA-IL Scheme finance fitness Forex health HGV Driver Careers inflation insurance kitchen Kitchen Remodelling KYND lifestyle manchester music News overseas Personal Injury Pharmaceutical Industry Powerful Manufacturing Product Development Professional Drivers property Real Estate recruitment Skincare sports technology tourism travel UGC Creator UK vehicles yorkshire YouTube to MP3 Converter

Latest news

Offshore Business

How to Set Up an Offshore Business in 2025

August 25, 2025
Tattoo Removal

How Painful is Tattoo Removal Compared to Getting Inked?

August 25, 2025
Hair Can Shape

How Your Hair Can Shape Your Day-to-Day Life

August 25, 2025
Residential Electrician

How a Residential Electrician Enhances Home Office Productivity and Safety

August 25, 2025
Dental Emergencies

Recognizing the Signs of Hidden Dental Emergencies Before They Get Worse

August 25, 2025
Booking Health Partners with Top German Clinics for Better Outcomes

Booking Health Partners with Top German Clinics for Better Outcomes

August 22, 2025
Mobile Apps for Managing Finances: What to Choose in 2025

Mobile Apps for Managing Finances: What to Choose in 2025

August 22, 2025
Val Thorens at 2,300m: a surprisingly active destination after the snow melts

Val Thorens at 2,300m: a surprisingly active destination after the snow melts

August 22, 2025
Why You Should Buy a Corner Sofa in 2025: A Wise Investment for Your Home

Why You Should Buy a Corner Sofa in 2025: A Wise Investment for Your Home

August 22, 2025
Bank Branch Presence in the UK: Then and Now

Bank Branch Presence in the UK: Then and Now

August 22, 2025

Today News

  • About
  • Write for us
  • Contact
  • Privacy Policy

@2024 Rooftree Publishing Ltd

Today News in association with Kajino.com

Sign up for our newsletter




  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce

Recent News

Offshore Business

How to Set Up an Offshore Business in 2025

August 25, 2025
Tattoo Removal

How Painful is Tattoo Removal Compared to Getting Inked?

August 25, 2025
No Result
View All Result
  • Home
  • Business
  • Tech
  • Consumer
  • Finance
  • Environment
  • Property
  • eCommerce
  • Write for us
  • About
  • Contact